MAKE-UP COACHING
express YOURSELF, without masks
A path that combines awareness, image and presence.
A journey that helps you recognize yourself and show up more authentically — at work, in relationships and in the contexts where you are visible.
Your image is not just aesthetics: it’s a language. Your face and body often communicate who you are — or who you think you should be — before you even speak.
In make‑up coaching we work both within and without: on the stories you tell yourself, on the way you perceive yourself, and on the aesthetic choices that can support your identity rather than hide it.
Sessions available in Italian and English, online and in person, for people in Italy and around the world.
a unique method
I've been working in makeup for over twenty years, in international and highly creative contexts. I've collaborated with Dolce & Gabbana, Armani, Bobbi Brown, Illamasqua, NARS, and with publications such as Vogue. I've worked at London, Paris, and Milan Fashion Weeks, at the Cannes Film Festival, the Venice Film Festival, on red carpets, and with actresses and entertainment professionals.
Through all of this, I've learned one simple thing: when makeup expresses who you are, it changes everything.
It's not a question of colors or techniques. It's a question of identity.
Your face opens up, your shoulders relax, your gaze lights up. Not because "you're wearing better makeup," but because you recognize yourself.
Makeup is a language: it arises from a profound intuition and takes shape through a conscious gesture. It's a bridge between what you feel and what you show. And when this bridge is authentic, the image doesn't cover: it reveals.
This is why makeup is similar to coaching: both bring out what you already have inside, enhance it and help you occupy your place in the world with greater presence and truth.
I work in Italian and English, online and in person, with people in Italy and around the world.
WHO IS IT FOR?
WHAT WE DO
EXPLORATION OF HOW YOU SEE YOURSELF AND HOW YOU WOULD LIKE TO SEE YOURSELF
We start from your perception: what your image expresses today, what it no longer expresses, and what you want to emerge. It’s a work of awareness, not aesthetics.
COACHING ON BLOCKS, JUDGMENTS AND EXPECTATIONS
We work on what holds you back: beliefs, fears, roles, external expectations. We dissolve what no longer represents you, so your image can realign with your identity.
MAKE‑UP SESSIONS AS A LANGUAGE OF EXPRESSION
Make‑up becomes a tool to bring out what you carry inside: not to correct, but to reveal. Through the creative gesture, we find together the most authentic way for you to show yourself.
WHAT CHANGES
You feel more like yourself when you look in the mirror
When your image returns to align with who you really are, your gaze changes: you see yourself, you recognize yourself, you find yourself.
Eve, ROI
"Renato is an extraordinary makeup artist: each creation is designed for individuality, precision, and balance. With him, makeup becomes a language, not a mask."
Eliana, UK
“Renato has a unique way of making you feel listened to and understood. His gentle yet direct questions helped me see myself more clearly and find within myself what I was looking for.”
Nena, IT
Discovering Renato's coaching was like receiving the push I was missing. His words reach straight to the heart and inspire you to take immediate action. It's more than just coaching: it's a truly transformative experience.
frequently asked questions
What is Makeup Coaching?
Make‑up coaching is a path that brings together identity, image and presence. It’s not a make‑up lesson: it’s an inner and outer process, where make‑up becomes a language of authentic expression, not a mask. It helps you recognize yourself, truly see yourself, and show up in the world with more truth.
How is it different from an image consultation or a makeup course?
Image consulting works on aesthetics. Makeup lessons teach techniques. Makeup coaching works on who you are: it dissolves blocks, expectations, and roles that no longer represent you, and uses makeup to bring out what's inside. It doesn't correct: it reveals.
Who is make‑up coaching for?
For those who feel their image no longer reflects who they are, for those who are experiencing a transformation and want a new way of seeing themselves, and for those seeking a transformative experience that unites awareness, identity, and image. It's also ideal for those who want to feel more present, confident, and aligned at work and in life.
Do you need to know how to apply makeup or have experience?
No. The program is designed for everyone, regardless of skill level. We work together to find the makeup look that represents you, not the "right" one according to standards. Each step is guided, simple, and built on your uniqueness.